Brand Spotlight: The Expert Weavers of Linie Design

As we move steadily into the bright new year, it’s natural to start seeking out those everyday comforts and textures that can really help us ease gently into 2026. After the bright colours and sparkle of Christmas, the simpler, softer and calmer designs of brands like Linie Design can make all the difference when it comes to creating a peaceful January home.

Having worked with Linie Design for many years, we’re excited to highlight them as our Brand of the Month for January – not only as an excellent partner brand for our Milola customers, but also a standalone company with expertise, style and skills woven into each piece they create.

Widely recognised for their beautiful rug and floor covering designs, their diverse collections are tailormade to suit every home - blending contemporary vision with traditional construction methods to create one-off pieces that really do make an impact.

Who are Linie Design?

Founded by Keld Agerskov and Hugo Anthon back in 1980, the initial concept for Linie Design came from an inspired visit to the Copenhagen rug exhibition of 1979. Through exploring the stylish designs and innovative weaving techniques on display, rug salesman Hugo Anthon began to map out his brand new business venture.

Working in partnership with Vibeke Klint, Kim Naver and Trine Ellitsgaard, Linie Design would offer a new selection of handcrafted and handwoven rugs, paying homage to the simplicity and beauty of Danish designs, yet created with oriental aesthetics in mind.

RAINBOW Rug - Wool Rug in Mint - Linie Design | Milola
TWIN SABI Rug - Wool Linen Rug in Camel - Linie Design | Milola

Blending Nordic and Asian styles together to create inspired, illustrative and welcoming designs, the Linie Design ranges have evolved over the years, offering new shapes, colours, fabrics and textures as their business expands. Today, they stand as an influential rug brand, an expert in the world of handwoven interior pieces, and a favourite amongst our Milola customers.

An Interesting Fact

Every Linie Design rug tells its own story. Handwoven rather than machine-made, each rug carries small, beautiful variations that reflect the hands, techniques, and traditions of the artisans who created it - ensuring no two rugs are alike.

LINEAL POEM - Modern Rug in Moss - Linie Design | Milola

What makes Linie Design so special?

Timeless and Classic

Despite being established in the early 80s, the contemporary popularity of Linie Design cannot be understated – especially within the modern trends of Scandi and Nordic interiors. From interior designers and corporate buyers to homeowners and stylists, the universal appeal of warm, soft and intriguing rug designs is evergreen, and brings a timeless quality to each of their beautiful rugs.

Ethical Production

A core appeal for so many Linie Design customers is their authentic and ethical approach to production and manufacturing. Appreciating the impact that interiors manufacturing can have on the environment, Linie Design uses refreshingly considered and conscientious methods to ensure its processes are conducted with accountability and integrity. From gaining new certifications in environmental compliance, to working with local communities to minimise environmental impact, their rugs are celebrated as stylish, beautiful and ethical throughout.

Minimalist room with a rug, chair, and small table.

‘Our rug collections reflect the unique creative styles of each individual designer, reproduced by hand by skilled artisans in India.’

Blending Styles  

Although the inspiration for Linie Design came from Copenhagen, the Oriental, Scandi and Nordic influences found in their designs are what make them so popular across international markets. Prioritising ‘uncompromising quality’ and ‘uncluttered aesthetics’, the Linie Design brand takes the very best of minimalist Scandi aesthetics and innovatively works them into designs of Indian weaving and manufacturing. The combination of lightweight, simple designs and colour palettes against complex and intelligent Asian handweaving makes for a beautifully unique collection to shop from.  

Why we love working with Linie Design at Milola

Here at Milola, we select the brands we work with through meticulous research, consideration and expertise, and we know firsthand just how much Linie Design means to our customers. A brand of ethical standards, innovation, beautiful designs and traditional values, we naturally align with their business model and truly value them as a Milola partner.

We also believe in sharing the Linie Design experience for all our customers who visit our Milola showroom in Blonay. From offering tailored guidance on rug placements, rug sizes and styles for your individual space to sharing our swatches and sample pieces, our team can help you to not only choose your perfect rug, but maintain it and care for it as well.