The Milola Black Friday event 2023 has now finished. Keep a lookout on our Milola Outlet for ongoing savings.

If you want to be the first to hear about our Black Friday promotions and future promotions and news from Milola, then make sure you subscribe to our newsletters.

When did Black Friday start in Switzerland?

The first Black Friday promotions started in 2007, with Manor becoming the first well known retailer in 2015 to participate in this global craze - seeing a three-fold increase in sales, versus a regular Friday sale. In 2016, many other stores followed Manor’s lead offering their own sales, which led to several Consumer Electronic retailer sites such as MediaMarkt and Microspot crashing under the increase in traffic. Over the years many retailers have expanded the one day Black Friday sale to include Cyber Monday or even offering discounts for the full week.

What is Black Friday?

Contrary to popular belief, the term Black Friday did not derive from the idea that businesses operate at loss or in ‘the red’ until the day after Thanksgiving. Instead, Black Friday was a term used by the Police to describe the chaos to describe the peak of footfall and traffic that occurred on the day after Thanksgiving, when people went out to start their Christmas shopping. By the late 1980’s Black Friday had become widely recognised with many retailers offering huge discounts on a wide range of items, drawing shoppers in and maximising their sales in this key period.

Will Milola be doing Cyber Monday promotions?

We know that it takes time when searching for the perfect piece of furniture for your home, which is why we will be offering our Black Friday 2023 deals all weekend and ending at midnight on Cyber Monday. If you want to be the first to hear about our best Black Friday furniture discounts and offers, subscribe to our newsletter.

RAM-Comfy-Scandinavian-Dining Chair-Kristensen Kristensen | Milola
DIning Chairs
COROLLE - Upholstered Bed - Luxury Design - Bolzan | Milola